Meet Ashley “Shep” Shepherd

Ashley Shepherd is the Southern California hospitality professional behind Shep the Rep, Shep’s Bar, and Shep’s Fresh Pressed Lemonade. With over a decade in hospitality, Shep brings together drinks, events, and storytelling with an approachable, hands-on style.

For Your Celebration

From fresh lemonade at school events and festivals to signature cocktails at weddings and private parties, Shep creates beverage experiences that make guests feel welcome. The mobile trailer brings a distinctive focal point, while interactive cocktail and spirit experiences give guests something new to discover.

Explore fresh lemonade packages or mobile bar packages and interactive experiences for your next event.

For Beverage Brands

Shep the Rep also provides hospitality brand representation and marketing for spirits and beverage brands. Services include menu strategy, staff education, tastings, pop-ups, and brand activations that build relationships with bars, restaurants, retailers, and event audiences.

Hospitality Comes First

Authenticity, craftsmanship, and storytelling shape the approach. Every drink, bottle, and event has a story—and great service helps people connect with it. Shep’s style is professional, creative, and warm, because hospitality should feel human and a little fun.

Let’s Plan Something Memorable

Serving Los Angeles, Orange County, Palm Springs, and San Diego. Share your date, location, guest count, and vision to request an event quote or discuss a brand partnership.