About Ashley “Shep”herd

Ashley “Shep”herd is a Southern California–based hospitality brand rep and mobile bar experience, working at the intersection of spirits, events, and storytelling. With over a decade in hospitality, Shep creates tastings, pop-ups, and mobile bar activations that turn great brands into memorable moments—and real revenue.

What Is Shep the Rep?

Shep the Rep is a hospitality brand representation and marketing service focused on placing spirits and beverage brands in the right bars, restaurants, retail locations, and events. The goal goes beyond placement—building awareness, driving reorders, and creating long-term brand growth.

From menu strategy and staff education to tastings and experiential activations, Shep works hands-on to make sure brands don’t just show up—they perform.

Brand Philosophy

Strong hospitality brands are built on authenticity, quality, and storytelling. Shep partners with brands that value craftsmanship, transparency, and intention—whether that’s a woman-owned distillery, a zero-sugar liqueur, or a heritage-driven spirit.

Every bottle has a story. The right audience just needs to hear it.

Relationship-Driven at the Core

At its core, Shep the Rep is about relationships. Shep connects beverage brands with hospitality professionals, creating strategic partnerships that benefit both sides.

The approach is professional but approachable, creative but grounded—because great hospitality should always feel human (and a little fun).